Our Story

Where It All Began


A Cave, a Family, and a Vision for the Ozarks

In the 1940s, Hugo and Mary Herschend fell in love with the Ozark Mountains and the resilient spirit of its people. When they discovered Marvel Cave, they saw something more than a natural wonder — they saw the foundation for a family legacy. What grew from that cave and that vision became one of America's most beloved family destinations, and the same spirit of craftsmanship and discovery lives on today at Silver Dollar City Resort.


The Founders

Hugo & Mary Herschend

Hugo Herschend came to America from Denmark as a young man with a dream of building something of his own. When he and Mary discovered the Ozarks, they found a place that felt like home. In 1950, drawn by the region's natural beauty and the spirit of its people, they signed a long-term lease on Marvel Cave from the Lynch sisters, who had been welcoming visitors to the cave since 1894. Hugo and Mary opened the cave to the public, turning a natural wonder into a destination and laying the foundation for everything that would follow.

Jack & Peter Herschend

When Hugo passed in 1955, Mary turned to her sons Jack and Peter to carry the vision forward. The cave tours continued to grow, and to keep families entertained while they waited, Jack and Peter began building an 1880s-inspired town on the land above it. What started as a way to fill time between tours took on a life of its own. In one legendary "board meeting" seated on a log, the brothers looked around and realized they were no longer in the cave business. Silver Dollar City was born.

Black-and-white photo of three people standing beside a brochure rack
Black-and-white photo of three people reviewing a document outside a stone building

The Silver Dollar Legacy

The name itself is a piece of the story. When the brothers needed a way to spread the word with little money to spare, friend and publicist Don Richardson proposed something ingenious: give guests their change in real silver dollars. Families carried those oversized coins home, and with every curious question asked about them, the legend of Silver Dollar City grew. Today that name carries decades of tradition, and the spirit behind it carries on in everything we build.

Four people standing outside building and holding silver dollars